Search Engines Revealed 2 PLR eBook

 Ebook Table of Contents:

 1. Introduction to Search Engine Optimization    4
1.1 SEO plan and objective    4
1.2 Defining the SEO budget    6
1.3 Avenues for promotion    6

2. Search Engines and Directories    8
2.1 How do Search Engines Work?    8
2.1.1 Spidering    9
2.1.2 Indexing    10
2.1.3 The Search Engine Program    11
2.2 Human powered directories    11
2.3 Hybrid Search Engines    12
2.4 How do Search Engines rank web pages?    12
2.5 Most popular Search Engines    14
2.5.1 The most popular engines: Yahoo, Google, and Inktomi    14
2.5.2 AltaVista    16
2.5.3 Overture (formerly GoTo)    17
2.5.4 AOL Search    17
2.5.5 Verity    18
2.5.6 Meta Search Engines    18

3. How major Search Engines work – crawling policies and algorithms    21
3.1 How Google Works    21
3.2 How AltaVista Works    37
3.3 How Teoma Works    48
3.4 How Inktomi Works    56

4. Introduction to Search Engine Submission    67
4.1 Search Engine Submission – Getting the Basics Right    67
4.2 The Submission Budget    69
4.3 Submitting to Google    69
4.4 Submitting to Inktomi    70
4.5 Submitting to Fast Search    71
4.6 Submitting to Teoma    72
4.7 Submitting to AltaVista    72
4.8 Submitting to Directories    75
4.8.1 Yahoo    75
4.8.2 LookSmart    76
4.8.3 Open Directory    77
4.8.4 Some tips for Submission to Directories    78
4.9 Submitting to the big ones    78

5. Intelligent ways of improving page rankings    81
5.1 Link Popularity    82
5.1.1 Link Analysis and measuring Link Popularity    83
5.1.2 Where and how to seek reciprocal linking    85
5.1.3 Inward Linking    86
5.2 Meta tags and keywords    88
5.2.1 Tags that do matter    88
5.2.2 Choosing keywords that are focused and specific    92
5.2.3 Location of keywords    93
5.2.4 Making keywords relevant and consistent    93
5.2.5 Stemming and other word forms    94
5.2.6 Focus on important keywords: Finding top keywords    94
5.3 Write a persuasive home page    95
5.3.1 Setting a theme for your Homepage    98
5.4 Using Clickthroughs and Affiliate Programs for better ranking    101
5.5 Doorblocks    102
5.6 Submit a “site map” page or a page with links to all inner pages    102
5.6.1 Size of submitted page    103
5.7 Submit only key pages    103
5.8 Working with Frames    104
5.9 Using Robots.txt to your advantage    106
5.10 The Right Text Usage    109
5.10.1 Full Body Text    109
5.10.2 Stop Words    109
5.10.3 ALT Text / Comments    112
5.10.4 Invisible Text    112
5.10.5 Tiny Text    113
5.11 Search Engine Regionalization    113
5.11.1 Regional Interface    114
5.11.2 Human Categorization    114
5.11.3 Domain Filtering    115
5.11.4 Domain Crawling    115
5.12 Spamming – A Definite No-No    116
5.13 Search Engine Cloaking explained    116
5.14 Does separating Domain Name Keywords with hyphens affect rankings?    118
5.15 Taking advantage of Alphanumeric Search Engine listings    119
5.16 Click Popularity    120
5.17 Registering a keyword rich domain    121
5.18 Web Hosting    123
5.19 Caps or no caps?    127
5.20 A few Search Engine myths    128
5.21 Things to Avoid    130

6. Paid Placement Programs    135
6.1 Google Adwords    136
6.2 Google AdSense    138
6.3 Overture    142
6.4 Searchfeed    145
6.5 Ah-Ha    146
6.6 Sprinks    147
6.7 Gaining more value out of pay-per-click programs    148
6.7.1 Determine the value of a visitor to your website    148
6.7.2 Submit targeted keywords    149
6.7.3 Develop a catchy title and description    150
6.7.4 Re-evaluate and adjust your bids    151
6.7.5 Bid on as many low-cost relevant terms    151
6.8 Disadvantages of Paid Programs    151

7. Verify and monitor listing and ranking    155
7.1 Spider spotting    155
7.2 URL Search    156

8. Measuring Performance – Web logs analysis    158

9. Review of SEO software and submission services    160

10. ROI in search engine optimization    161

11. Resources and Tools for Search Engine Marketing    167
11.1 Search Engine Marketing Professional Organization (SEMPO)    167
11.2 Tools    168
11.3 Search Engine Information Resources    172

   If you’ve read much about marketing online, then you’ve probably heard a lot of theories about how things are done, and how they work. You’ve probably read information put out by people that aren’t really earning a large income online, too.

   I do. And based on my own observation, and literally thousands of hours successfully selling products online, I’ve developed a formula that I believe very accurately describes how income is made online.

High Rankings = High Volume Traffic = High Income

   I call this the online success equation and I’ve used it to create several successful online businesses. 

   In Search Engines Revealed you’ll learn real insider secrets and methods to achieve top search engine rankings, the types that top SEO firms use to bring highly targeted traffic to web sites.

You’ll learn:

   You’ll have the benefit of this type of information in a highly readable format that you can refer to again and again. This advice-filled ebook includes the best of the best information about search engine optimization that I’ve learned over the years.

In these pages you’ll discover:

   I consider this ebook to be a complete manual for helping your site rise in rankings on the search engines. A manual that anyone, from beginner to experienced pro can use and benefit from.

Product Rights:

[YES] Can be edited.
[YES] Can put your name as the author.
[YES] Can be broken down into articles.
[YES] Can be used as web or e-zine content.
[YES] Can be added into membership sites.
[YES] Can be sold in any format.
[YES] Can be packaged.
[YES] Can be offered as a bonus.
[YES] Can be given away for free (any format).
[YES] Can be sold on auction sites.
[YES] Can convey (Master) Resell Rights.
[YES] Can sell Private Label Rights.
[YES] Can be published offline.