| File Format: | |
| Number of Pages: | 35 |
| Salespage: | Included. HTML |
| Download/Thank You Page: | Included. HTML |
| Included Graphics: | Cover and miscellaneous graphics. |
| Cover Graphics: | JPG |
| Miscellaneous Graphics: | Header, footer, buttons and more. |
| Extra Pages: | Squeeze page. HTML |
| Extras: | None. |
| Year Released/Circulated: | Unknown, but timeless information. |
| Suggested Selling Price: | $17 |
Email Marketing is alive and well and kicking your competition’s butt!
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Table of Contents
Introduction ………………………………………………………………………………………………………..3
What is e-mail marketing?……………………………………………………………………………….4
Adding prospects to your mailing list the wrong way…………………………………6
Spam is the e-mail marketers #1 enemy ………………………………………………….6
Sometimes, spamming is obvious… ……………………………………………………………7
And sometimes it‟s not… ………………………………………………………………………………8
So guess what happens? …………………………………………………………………………….10
Adding prospects to your mailing list the right way… ……………………………….12
Automation is necessary straight out-of-the-box… ……………………………….12
Adding a subscription form to your site… ………………………………………………..14
Targeted traffic is the key… ……………………………………………………………………….15
Effective landing pages need a bribe…………………………………………………….16
Different types of landing pages… …………………………………………………………….18
Making sure that your e-mail information collection works… ………………….23
What autoresponder should you use? ………………………………………………………23
The importance of double opt-in… …………………………………………………………….25
Go for an immediate sale… …………………………………………………………………………25
Working your list the Web 2.0 way… ……………………………………………………………27
The „Black Death‟ approach to e-mail marketing… ………………………………..28
E-mail marketing is relationship marketing… …………………………………………29
Information plus a message most of the time… …………………………………….30
Regular autoresponder e-mail messages ………………………………………………..31
„My real world‟ messages… …………………………………………………………………………32
Your regular newsletter ………………………………………………………………………………33
You need to know what they want… …………………………………………………………33
Conclusion …………………………………………………………………………………………………………35
