Power of Branding Ebook
File Format: MP4, HTML, PSD
Number of Videos: 13 Information Packed Video’s
Salespage: Included, HTML
Download/Thank You Page: Included, HTML
Included Graphics: eCovers, Mind Maps, PSD’s
Cover Graphics: JPG in 5 different szies
Miscellaneous Graphics: PSD for website template, Cover PSD’s
Extras: Promotional banners, JPG, PNG
File Size: 143.70 meg
Year Released/Circulated: 2014
Suggested Selling Price: $47.00
Power of Branding Ebook Introduction:
What is a Brand and Why Does it Matter?
When you think of any big company, the brand is probably the first thing to come to mind. In fact, there are very few successful businesses that don’t have a prominent brand and it’s hard to imagine how a company could get big without investing in its image and creating an identify for itself.
Despite this, many small businesses and internet businesses don’t take the necessary time to create a strong brand and a strong identity that they can use to drive their organization forward. Why? Often it comes down a lack of understanding. Not only do many businesses and entrepreneurs not understand how branding works; many also don’t understand just how important branding is.
Companies With No Identity
It’s not hard to find companies that lack brands when you look online – or that haven’t invested the right time or effort into their branding. These are the websites that look horribly bland and generic: probably with dark blue and black writing on a white background. Their company name is something like ‘Johnson and Smith Co’ and their logo is probably some dull blue writing spelling out that company name. Oh and it’s probably a low res JPEG image too.
It doesn’t exactly scream excitement and it calls to mind an image of a couple of burly blokes who put together an uninspired business with no aims of growing. They provide their service, no bells attached and then they move onto the next client.
It’s actually kind of depressing…
Companies With LOTS of Identity
Now think about the companies that have become international house-hold names. These companies have exciting names like ‘Apple’, ‘Adidas’, ‘Coca-Cola’, ‘Nike’, ‘Microsoft’, ‘Disney’, ‘Nintendo’, ‘Red Bull’, ‘Starbucks’ and they have interesting and unique logos. Many of these logos have gone on to become almost cultural symbols and are now emblazoned on t-shirts and scrawled onto homework diaries around the world.
The websites are in-keeping with this, so are the adverts and even the products conform to an identity. People look for these brands now as a sign of quality and because they
Power of Branding Ebook Table of Contents:
Chapter 1 ……………………………………………………………………. 4
What is a Brand and Why Does it Matter? ………………….. 4
Chapter 2 ……………………………………………………………………. 5
Choosing Your Mission Statement and Name ……………… 5
Creating Your Mission Statement ……………………………….. 5
Choosing Your Company Name …………………………………… 7
Chapter 3 ……………………………………………………………………. 8
Creating Your Look – Logos and Much More ………………. 8
How to Create Your Logo …………………………………………….. 8
Other Materials …………………………………………………………. 10
Chapter 4 …………………………………………………………………… 11
Promoting Your Brand – How to ‘Be Everywhere’ …….. 11
Chapter 5…………………………………………………………………… 12
How to Stick to Your Company’s Core Values and Achieve Your Mission … 12
The Importance of Packaging and Delivery………………… 13
Chapter 6 …………………………………………………………………… 13
Reputation Management Basics …………………………………. 13
How to Handle a Rebranding ……………………………………… 14
Chapter 7 …………………………………………………………………… 15
How to Create and Use Multiple Brands …………………….. 15
Chapter 8 ……………………………………………………………………. 16
Fantastic Examples of Branding You Can Learn From …. 16
Chapter 9 ……………………………………………………………………. 17
Conclusion …………………………………………………………………… 17
Power of Branding Ebook Package Also Includes:
- Lead Magnet Report – 8 page report entitled, Branding 101. Use it to build yourself a list that you can promote to far into the future. In Both PDF and Word DOC format so you can edit it.
- Squeeze Page – Professional webpage that only needs your opt-in code. Upload and it’s ready to build you a list on automatic. Comes with a subscribed page as well. Both HTML so they are easy to edit.
- Extra Graphics – 11 quality ebook overs in flat, book and box and boxset. All in PNG file format. Includes cover for cheat sheet.
- High Quality Articles – 10 Word DOC articles you can use as content to promote this product and drive buyers to your new salespage.
- Cheat Sheet – 6 page PDF your customers can use to stay on course and have easy access to all the resources and tips they need to succeed.
Power of Branding Ebook Covers:
Discover the “POWER” of BRANDING for Your Business!
What’s Inside?
Here’s a list of all the subjects this book tackles…
- What is a Brand and Why Does it Matter?
- Choosing Your Mission Statement and Name
- Your Mission Statement
- Choosing Your Company Name
- Creating Your Look – Logos and Much More
- How to Create Your Logo
- Promoting Your Brand – How to ‘Be Everywhere’
- Marketing Techniques
- Delivering On Your Promise – How to Stick to Your Company’s Core Values and Achieve Your Mission
- The Importance of Packaging and Delivery
- Reputation Management Basics
- How to Handle a Rebranding
- How to Create and Use Multiple Brands
- Fantastic Examples of Branding You Can Learn From
When you think of any big company, the brand is probably the first thing to come to mind.
In fact, there are very few successful businesses that don’t have a prominent brand and it’s hard to imagine how a company could get big without investing in its image and creating an identify for itself.
Despite this, many small businesses and internet businesses don’t take the necessary time to create a strong brand and a strong identity that they can use to drive their organization forward.
Why?
Often it comes down a lack of understanding.
Not only do many businesses and entrepreneurs not understand how branding works; many also don’t understand just how important branding is.
Power of Branding Ebook Product Rights:
[NO] Can be given away.[YES] Can be packaged
[YES] Can be offered as a bonus
[YES] Can be added to a paid membership site
[NO] Can be added to a free membership site
[NO] Can be offered on auction sites
[NO] Can be sold on forums
[YES] Can Sell Resale Rights
[YES] Can Sell Master Resale Rights
[NO] Can Sell Private Label Rights
[NO] Can be used as eCourse or autoresponder series
[NO] Can be broken into articles
[NO] Can be used as web, blog or newsletter content
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