| File Format: | MS Word Document |
| Number of Pages: | 58 |
| Salespage: | Not Included |
| Download/Thank You Page: | Not Included |
| Included Graphics: | Cover, Webpage Graphics |
| Cover Graphics: | JPG |
| Year Released/Circulated: | 2012 |
| Suggested Selling Price: | $15.00 |
"The Skinny": In the introduction, you'll learn about
Emotion – people buy with their hearts, not their minds
Logic – how we use our mind to justify what we want to do emotionally
Congratulations! You're about to learn the secrets of the human mind.
Once you know these secrets, you'll be able to use them to your advantage to transform prospective buyers into "sold" consumers time after time after time. Because as important as the quality of your product/service is to your success, it's your ability to become a Doctor of Psychology…SALES Psychology…that will really open the financial floodgates.
Aren't Today's Consumers "Wise" To Sales Psychology
One thing that psychologists will tell you is that there's a big difference between what you know in your mind and what you feel in your heart. Despite all consumers know about how advertising and marketing works…despite all the built-in sales resistance they've developed over a lifetime…despite KNOWING that a salesman's job is to convince us to do what's good for him (buy the product)…
Despite everything we know:
We are all
more susceptible to persuasion than we think
The essence of marketing is helping prospects make the right decisions — the decision to buy from YOU. If you can get a handle on the emotional reasons your customers use to justify their decisions, then you can push those emotional hot buttons in all your printed materials, advertisements, and presentations, as well as in your face-to-face meetings and on your website.
Hearts and Minds
Are you marketing to your prospects hearts or to their minds? If your marketing materials and presentations lead with a presentation of your product's features and/or your own credentials, you've lost before you've even begun.
Why? Because…
BENEFITS appeal to EMOTIONS
FEATURES appeal to LOGIC
LOGIC JUSTIFIES EMOTION and EMOTIONS DRIVE SALES
Table of Contents:
SECTION: INTRODUCTION 6
CHAPTER: EMOTIONAL MARKETING 7
CHAPTER: THE ENVELOPE PLEASE! — EMOTIONS AND DIRECT MAIL 8
CHAPTER: DR. FEELGOOD 11
CHAPTER: ADJUST YOUR FOCUS FROM "ME" TO "YOU" 12
CHAPTER: LOGIC IN MARKETING 13
SECTION: "BASIC HUMAN NEEDS" BUTTONS 15
CHAPTER: THE 9 BASIC NEEDS OF PEOPLE IN THE 21ST CENTURY 15
CHAPTER: THE FEAR BUTTON 16
CHAPTER: THE SELF-CENTERED BUTTON 17
CHAPTER: THE CURIOSITY BUTTON 18
CHAPTER: THE SEX APPEAL BUTTON 19
CHAPTER: THE FREE BUTTON 20
SECTION: "FEEL GOOD" BUTTONS 21
AS THE SAYING GOES: GIVE THE PEOPLE WHAT THEY WANT!
CHAPTER – THE INSTANT GRATIFICATION BUTTON 21
CHAPTER – THE INSTANT GRATIFICATION BUTTON 22
CHAPTER – THE ENTHUSIASM BUTTON 23
CHAPTER – THE SPECIFICITY BUTTON 24
CHAPTER – THE ACKNOWLEDGEMENT AND FLATTERY BUTTON 26
CHAPTER – THE EXCLUSIVITY BUTTON 27
CHAPTER – THE "FIVE SENSES" BUTTON 28
SECTION: "EASY" BUTTONS 29
CHAPTER: THE ALL-IN-ONE EASY BUTTON 29
CHAPTER – THE CONVENIENCE BUTTON 30
SECTION – "DON'T WORRY" BUTTONS 31
CHAPTER – THE FEAR OF MAKING A MISTAKE BUTTON 31
CHAPTER – THE CREDIBILITY BUTTON 33
CHAPTER – THE CONSISTENCY BUTTON 34
CHAPTER – THE TRUTH BUTTON 36
SECTION: "PEOPLE LIKE ME" BUTTONS 37
CHAPTER – THE SOCIAL PROOF BUTTON 39
CHAPTER – THE AUTHORITY BUTTON 40
SECTION – "TRUST" BUTTONS 41
CHAPTER – THE "OOPS, I DID IT AGAIN" BUTTON 42
CHAPTER – THE "COMMON GROUND" BUTTON 44
CHAPTER – THE "UNIQUE" BUTTON 46
SECTION: CONCLUSION 47
BONUS #1 – 3 KILLER CONVERSION STRATEGIES 48
BONUS #2 – HOW TO MARKET WITH POSTCARDS 51
Anatomy of a Postcard 51
If at First You Don't Succeed… 53
BONUS #3 : 104 CONSUMER MAGNETS 55
BONUS #4 – MEET THE RELEASE 56
The Press Does Not Owe You Anything! 57
You Must Generate Real News 57
Distribution and Editing
Product License:
[YES] Can be bundled.
[NO] Can be offered as a bonus.
[YES] Can be added to membership site.
[YES] Can be offered through auction sites.
[YES] Sales letter can be edited.
[YES] Can sell Master Resale Rights.
[YES} Can sell Private Label Rights
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acceptance of the "No Liability" policy. If you do not agree with this policy, you are not permitted
to use or distribute this product with master resale rights.
Applicable law may not allow the limitation or exclusion of liability or incidental or consequential
damages, so the above limitation or exclusion may not apply to you. The liability for damages,
regardless of the form of the action, shall not exceed the fee paid for the product.
WARRANTIES: There are NO WARRANTIES express or implied and specifically no warranties
regarding FITNESS FOR SPECIFIC PURPOSE or WARRANTY OF MERCHANT ABILITY of this
product.
Note: This license must accompany the product if you are selling the resale rights!
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