I don’t have to tell you that Pinterest is growing at an incredible rate.
Don’t know the extract stats, but sure seems like it’s been one of the fastest growing social networks of all time.
Did Twitter grow this quickly? I don’t really think so.
Maybe a stat master will chime in and set me straight 🙂
Never the less, With millions of users and growing each day, here’s a place to grab some visitors.
Enough chit-chat, let’s get to the Pinterest Traffic Generation hacks….
Tease Them
We humans have the powerful urge to either finish something or find out the answer to a curious question.
We can’t help ourselves, we HAVE to know.
The same concept could be used to get click on your links when you pin.
Teasing can be done in many ways. What about pinning only part of your image, in a way that users want or need to see the rest of it?
You could also post some very interesting content, but not all of it, leaving the best out, so people will need to go to your website to see the rest of your content.
Make them want to see more, make them want more, and they will come.
Original Content
One stat I do have is that over 80% of Pinterest pins are actually repins. This means others are sharing the content with others.
This is important for 2 reasons.
First, this means much of the content is simply shared content, nothing new here.
Second and even more important, is that if you create or pin your own original content, not only will be be original, but it could be shared by 80% of Pinterest Users.
Can you say huge and, dare I say viral traffic?
Thing is, it doesn’t take much to make your own content. Who doesn’t have a digital camera these days? Or a electonical device that can snap a pic? Not many these days.
Also, though it shouldn’t need to be said, your content does need to be good, or worthy of sharing. Just throwing “anything” up not going to push floods of traffic to your website.
It needs to be something that users will say, “Wow, this is cool, I want to tell others about it“.
Although, remember, not every pin will be a hit, but if you post enough, and it’s interesting, the better chance you’ll have of something spreading around the Pinterest sphere like wild fire.
Some of the most popular for Pinterest is Video, and of late, Inforgraphics are really getting the pins.
How-To’s and Tutorials
Often people surfing the net are looking to learn something. How many times have you search for information on how to do something? I do it all the time. Lost count how many times I was struggling with something, I hit the webs and almost always found the answer.
So it stands to reason, if your pinning content that explains or shows how to do something,it could be a big hit on Pinterest.
A perfect example of this is crafting. You know, the ones that show you how to make a craft item from beginning to end.
Even better example is one I saw a few months ago. To be honest, it was posted on Facebook, but I thought, this would be great for Pinterest.
Anyways, it was some pictures that showed some cool looking patio furniture that was made entirely out of wood pallets. What was even most interesting was that the post lead to a page that explained the idea was from a book, which of course could be bought on Amazon. Smart, smart, smart.
I don’t think I check the sales rank for the book on amazon, but I bet some one is making some bank with that one. The post was getting some heavy sharing, so I’m sure they were cashing in.
Goes to show you, how a simple idea can bring in big profits.
For any with crafting experience, I hope you see the opportunity here.
That’s it for today. Have any Pinterest Traffic Tips you’d care to share? Sharing is caring right?
Want more from Pinterest? Check these out: Pinterest Traffic Generation.
Or check here: Upgraded Traffic Tactics.
[UPDATE] Came across an interesting article on TechCruch that reports A Pin on Pinterest is Worth 25% more in sales than last year.
Further proof that Pinterest should be a part of your marketing plan.